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James' Europe Travel Blog

By James Martin, About.com Guide to Europe Travel since 2002

Piemonte - Let's Don't Go There, OK?

Wednesday June 7, 2006

piemonte travel pictureBefore February's Olympics and the tourist bureau's effort to promote the region, you might not have heard of the Piemonte. Now the first salvo has been fired in the war against tourism in Italy's "secret region." Yes, Suzanne Salvo in her blog Salvo at Large has noticed that the onslaught of publicity trumpeting the grandure of Italy's Piemonte region hasn't abated since the Olympics--like the energizer bunny and the lists of side effects from drugs advertised on American television, it just goes on and on and on...

So, fighing fire with fire, Salvo loads up:

"I’m going to start writing articles on how BAD it is here. I will moan over the lack of English spoken (true) and berate the quality of the wine (false). I will scare them with talk of the crazy Italian drivers (true) and bad food (false). I will tell the skiers the Alps are too far, nearly 2 hours away. I will tell the sun-worshipers the Alps are too close, only 2 hours away..." ~ There Goes the Neighborhood

So, don't go there. And don't go to the Lunigiana either, where I hang out in the summer. Of course, like trying to restrict people's access to sex, alcohol or the tree of life, this nouveau badness-mongering is likely to have the opposite effect. In that case, we'll see you this summer in Italy.

Travel Resources (just in case): Piemonte Map | Lunigiana Map

Picture of Icky Piemonte Countryside ©2006 by James Martin, Licensed to About

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