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James Martin

Azorean Pineapples and the Economics of Splurging

By September 24, 2006

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I've left the Azores. In two hours I was jetted to Lisbon. You know what I've been thinking about? Azores Pineapples. Yes, they're delicious. They offer the perfect contrast of sweet and sour. It takes two years and lots of tender, loving care to grow one properly. In the Azores you can eat it thick slices of it with blood sausage, a typical appetizer, or you can have a slice of it all by itself for dessert. You used to be able to find lots of Azores pineapple in Lisbon, too, but now it's a fading memory. Why? Because people always choose the cheapest price, and seem not to factor in the quality of the goods they buy.

I'm thinking these anti-free-market-thoughts as I gaze through the 16th story window of my room in the Dom Pedro Hotel in Lisbon (check prices). Down below, cars silently slosh through the evening drizzle. I have a proper glass of port in my hand. The room is bathed in the soft glow of low lights, and the furnishings make me feel welcome--as if I'd just moved into a new house in which I wouldn't change a thing. The Dom Pedro is a five star luxury hotel located in the heart of Lisbon's prime shopping district. I could get used to staying here, and I do need to buy a new wallet...

Why am I mentioning this? Because I have a sneaking suspicion that folks are making themselves go blind by staring at Internet sites, looking for the cheapest travel option all the time. Because maybe we owe ourselves some luxury every once in a while. Because some of my fondest memories of Europe have occured when I've splurged--the bottle of Champagne ordered from room service while I lounged on the bed, gazing tenderly at the at the lighted Greek temples in Sicily's Agrigento for example.

Splurge. It's a good word. Maybe even footloose travelers use it too infrequently.

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Comments
July 23, 2011 at 5:30 pm
(1) Azores Nation says:

Perhaps a splurge, but oh so worth it. Never will you find a pineapple with a more pleasing aroma and flavor. Perhaps so divine of a pineapple flavor to relegate all other varieties to a lesser category. We highly recommend getting your hands on one if you can. If anyone knows how to order one online, we’d like to find out. There is a website we’ve found that has a lot of great photos, videos, and other information about the King of Fruits, the Azorean Pineapple. If interested check it out here Ananás dos Açores

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