The colors of Parma vary between a subdued yellow/brown and this earthy red. The terra rossa color of this wall has been a typical color since ancient times. You can buy this pigment in Italian home furnishing stores to create your own ancient wall paint.
Of course, a photo of a wall itself would make a boring picture. I was thinking about the picture, drawing my camera out of the camera bag, when this man walked by in his white shirt, smoking a cigarette. Perfect. The scene is very near Parma's incredible Babtistry, a section of which we'll explore next.