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Public Relations - Media Opportunities - Europe for Visitors

Information for PR Professionals

By James Martin, About.com

What you need to know: About is the 10th-largest Web property, with more than 31 million unique users per month. MediaMetrix, the Internet rating service that supplied these figures, also reports that About's Travel Channel is the largest travel content site (as opposed to an e-commerce site) on the Web, delivering more unique visitors than Fodor's, Frommers and Lonely Planet combined. Read more about the About Travel Channel

Focus: Europe for Visitors focuses on providing valuable information for independent travel to Western Europe, including up to date travel news, destination reports, festival and celebration information, travel photography, and reviews of guides, travel gear, and lodging in Western Europe.

Much of the destination content on Europe for Visitors is evergreen. Search engines keep it accessable. It never ends up on the bottom of the birdcage or in a pile down in the basement.

Reviews:

Product and Book Reviews

I do reviews of guides to travel in Western Europe, maps, books about European culture, and travel gear and accessories.

Example: Acquerello Italiano Audio Magazine

Lodging and Restaurant Reviews

I write reviews of European restaurants, hotels, inns, and self-catering vacation homes. Example: La Preghiera

Where to send press materials and inquiries

For contact information (phone, fax and/or mailing address), please send an email to James Martin, goeurope.guide@about.com.

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